Hello
To advertize to a specific group, do the following:
1. Identify the group you want to reach.
2. Identify the problem/ need of this group. What do they want? Identifying what they want will give you what to do write in your advert. You must solve that problem by linking them to what SFI offers. SFI has a wide range of marketing aids to all people, use it.
3. To advertize, use image as well as text to convey your message. Make it short, clear and precise and connect your gateway to it as their entry point.
4. You must know the language of your target group. What do i mean? Every profession has a language. For instance, Prospect is a language of marketers. Utility and human satisfaction are languages in Economics.
In SFI, we have a language and that is affiliate, STL, GTL etc, Eager Games, TripleClicks etc. You must know the language of that group let it be your target Word to get their attention e.g may be you want to reach the retired, you have to focus on finances and languages in that aspect. You must focus on the word retirement and SFI has it and they are 'Worried about money? Worried about your retirement?' These are languages that attract the retired and that can get their attention. So get the marketing aids that speak the languages of your targeted group.and you'l be successful.
5. Your Content Writing and headline: They are very important. They are the core and the heart of your advert. Let your headline be catchy. Let it speak to their problem. This is where your advert sells itself. Your content must draw out problems being faced by your target group and your content must show them the way out.
Lastly draw in the kill. Show them how SFI can help and what it offers to help. Then show them the route to SFI: Your Gateway.
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Hello
To advertize to a specific group, do the following:
1. Identify the group you want to reach.
2. Identify the problem/ need of this group. What do they want? Identifying what they want will give you what to do write in your advert. You must solve that problem by linking them to what SFI offers. SFI has a wide range of marketing aids to all people, use it.
3. To advertize, use image as well as text to convey your message. Make it short, clear and precise and connect your gateway
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