My friend, if we knew the definitive answer to your question, we would all be rich by now.
Ok, all joking aside, one of the first things I do when determining whether a site is good to advertise on is I check its Google page rank and its Alexa page rank. The higher the rank, the more traffic that site receives, which mean more people who are seeing your ad.
The primary difference between the two is that a site's Google page rank is based upon the keywords that are used to find the site. Let's say for example that a particular site is using the key phrase "business opportunities". That search term produces 767,000,000 results. According to the Google Keyword Tool, that term is searched for roughly 27,100 times per month. Let's say the advertising site you want to use has a Google page rank of 25. Top 30 out of 767 million sites is extremely good, making this site a good site to advertise with.
Alexa page rank is different in that it goes by domain and is dependant upon total number of actual visitors to the site and the average number of page views per visitor. In other words, Alexa tells you how popular the site is. For example, one commonly used classified ad site is USFreeAds.com. According to Alexa, it has a global ranking of 19,930. Interestingly enough, though its name is USFreeAds, according to Alexa, the site is more popular in India than in the United States.
Which do I prefer between the two? Alexa without a doubt. The reason being is that because the Google Keyword Tool is based off of keywords, it is better to determine what are good keywords to use in designing a specialized niche site. Alexa also provides a lot of detailed demographical information as well.
Hope this helps.
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My friend, if we knew the definitive answer to your question, we would all be rich by now.
Ok, all joking aside, one of the first things I do when determining whether a site is good to advertise on is I check its Google page rank and its Alexa page rank. The higher the rank, the more traffic that site receives, which mean more people who are seeing your ad.
The primary difference between the two is that a site's Google page rank is based upon the keywords that are used to find
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