Advertisement for specific target group is known as niche advertising. According to Wikipedia, a niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.
Reaching specific target group therefore requires strategy. Strategies for Successfully marketing to a target group include:
1. Identification of the target groups. You need to know what your target groups are. You can reach people of specific demographics. Demographic groups that you can choose from include age, gender, parental status. There are other groups that should be identified like, the unemployed, retired, housewives, students, Insufficient income earners etc. The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them. When you identify these groups you would be able to reach them particularly.
2. Advertise where your target groups can be reached. If you are using Google Adwords account, this becomes easy as you set the parameters. Your ads would be visible to the chosen target groups. If you are marketing on your own, you need to place your ads where your target groups would be found. If you are targeting college students, consider social media - Facebook, Twitter, Snap Chat, Instagram, Pinterest. You should be thinking of reaching them through tablets and mobile phones. For Stay at home mum, you can write an article about "Real work At Home Jobs For Stay At Home Mum". You may advertise to reach them on similar sites of other. Make sure your ads are placed where your target group can be reached.
3. Your advertisement must meet needs. Your ads should provide solutions to their problems, offer jobs relevant to them or products they require. You'd have something uniquely compelling to offer a target group. Of course, since you know stay At Home Mum usually are interested in earning online or from home, you sell such opportunities to them. You do that to all your identified target groups.
4. Advertise with ingenuity. You should understand that you are not the only person offering products and services to your target niche or groups, hence the need to emphasize the peculiarities of your opportunity, product or service. Also you should communicate at their level so as to see you as a member that group and not as a stranger.
If you effectively master all these strategies and apply it to peculiar target group, you would be able to effectively reach them with your ads.
less
Advertisement for specific target group is known as niche advertising. According to Wikipedia, a niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.
Reaching specific target group therefore requires strategy. Strategies for Successfully marketing
...
more
