Advertisement is an inevitable aspect of marketing, so there is need to apply the appropriate strategy in sending your message across in order to get the expected results. However, be prepared to be patient in some situations before your ads start making the desired impact like generating signups for example. Competition is rife in this business so I have some tips to make your advertisements stand out:
1. Try as much as possible to avoid repeating the same lines competitors use in their ads in order to make yours unique. Let your ad contain something different but has competitive advantage both in the title and body of your advertisement.
2 Tell it as it is but in a different way from competitors, for example "we do not make people millionaires, we teach you how and provide the platform". This message is somewhat different from competitors ads that specifically say they will make you a millionaire which appears more like a myth rather than a reality..
3. Carry out research on ads from competitors using the same medium of advertisement with you and look for areas of uniqueness, memorability, trustworthy and motivation. Your aim here is to position your ad better than your competitors in each of these aspects.
4. Creating a hype or memorability is essential, so you may elect to deviate from the trend by throwing in something captivating and mind blowing in the presentation or the message. This means delivering your message in an unexpected way which will definitely test your creative skills.
5. You should put effort in the design of your ad, using computer graphics and desktop publishing software where appropriate in other to make your ad stand out and be attractive, except of course your are using SFI banners and flyers, but if this is the case choose unique ones that will stand out based on your research findings. Remember, a great picture speaks a thousand words.
In conclusion, you should not just place an ad that stands out then go to sleep. The advertising world is very dynamic because the hype of the today may be confined to oblivion within a short time, so ensure you are abreast of current trends and challenges in order to give your ad the continuous makeover deserving of these dynamics.
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Advertisement is an inevitable aspect of marketing, so there is need to apply the appropriate strategy in sending your message across in order to get the expected results. However, be prepared to be patient in some situations before your ads start making the desired impact like generating signups for example. Competition is rife in this business so I have some tips to make your advertisements stand out:
1. Try as much as possible to avoid repeating the same lines competitors use in their
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