My opinion has always been that there is no one size fits all when it comes to advertisement content or information. It may depend on the target audience, the medium for conveying the information and your intended objectives.
Targeting a general audience with no specific background known to you may require precise, attractive and very useful information. This is because you are not sure of the characteristic of the audience so you want to leave them to their open minds, so that they may be attracted to signup to see for themselves. The downside of this is that since they are not targeted, you run the risk of signing potential inactive affiliates.
However, you may decide to tweak your information to meet the expectations of targeted audience by including some additional details, but not necessary too robust to make it unattractive and time consuming to read. The reason for this is because targeted audience are those likely looking for online business opportunity as a second income. Some in this group may already be affiliated to other income opportunity programs, so you may need to include some additional competitive information to make SFI stand out in order to increase Click Through Rate (CTR) and the potential of signups.
The main advantage of this type of targeted message is the likelihood of signing active affiliates. This type of information targeting is also necessary where you target those you know the organisation they are affiliated with.
Also, the medium of information plays a role in the quantity of your information, for example if you are doing word of mouth or face-to-face prospecting, you may be required to give out more or less information depending on the interest of your prospect. In a back and forth prospecting, you may inadvertently give out as much information as possible to an interested prospect who may be asking various questions that require various answers on this business. At this point it may be unprofessional to tell your prospect to signup to get answers to his or her question which may often work but you may not come across as a serious promoter of your business.
Again, where you may want to give out more information, some advertising sites constrain you to a maximum word count which you cannot exceed, so your hands may be tied in this regard.
I also want to discuss your goals as a determinant of the quantity of information; what type of prospects are you targeting? SFIPPA where you get once off income or PSAs where you want to build residual income? Let me even digress a while from SFI to TripleClicks, I say digress because your question specifically mentioned SFI, but TC is part of SFI, so if you are prospecting for PRMS to purchase a particular product, your product promotion information should contain as much detail as possible to induce purchase. In the same vein, prospecting for ECA may also require a little more information to convince a business owner to open an online store for example.
In conclusion, be precise where you need to and add a little bit more to your information when necessary, provided in whatever style you adopt, ensure not to compromise quality and truthfulness.
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My opinion has always been that there is no one size fits all when it comes to advertisement content or information. It may depend on the target audience, the medium for conveying the information and your intended objectives.
Targeting a general audience with no specific background known to you may require precise, attractive and very useful information. This is because you are not sure of the characteristic of the audience so you want to leave them to their open minds, so that they may
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