Dear Snezana,
Your question is mainly on targeted advertising whereby your advertisement is suitably placed to reach your target audience. Your target audience cover people of certain races, age groups, marital status, genders, nationalities, occupations, income levels and so on.
You must ask yourself these questions before advertising. They are:
a. What do you want to advertise?
If advertising a product , it’s better to include a picture of it together with its specific and unique features. If you are promoting SFI affiliate program, highlight its special attractions and added values which make SFI far better than others.
b. Who is your target group? Let’s say you want to advertise about SFI to prospects from your country, within the age range of twenty one years and above, then that‘s your target group.
c. Why do you want to advertise?
Usually people get involved in advertising is to get sales/customers or affiliates. Both objectives determine your ads to be written accordingly.
d. When to advertise?
You can start advertising within minutes after making your decision. If you want your ads being able to be viewed by your target group 24 hours a day, then online ad is a perfect one. A free or paid ad, it depends on your finance.
e. How to carry out the ads?
Whether you choose an offline or online ad, you must list down several options available. Do some researches to find out which is the most effective method in terms of performance and cost.
f. How much are you willing to spend on the ad?
Engaging in free ads or paid ads require different types of advertising. If you like pay per click ads, easily you have a chance to select your target group, location, time to advertise and amount of money to spend on.
Whatever ways you take, as long as you place the ads to your target group and fulfilling the marketing analysis aspects of who, what, why, where, when and how, I think you will be able to get good results in reaching your target market as you expect.
Your intention to do targeted advertising is greatly applauded because it is actually one of the most crucial part in your marketing effort.
Good luck. Happy Advertising!
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Dear Snezana,
Your question is mainly on targeted advertising whereby your advertisement is suitably placed to reach your target audience. Your target audience cover people of certain races, age groups, marital status, genders, nationalities, occupations, income levels and so on.
You must ask yourself these questions before advertising. They are:
a. What do you want to advertise?
If advertising a product , it’s better to include a picture of it together
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