Making your SFI ads above all competing business opportunities will require your understanding about your competitors.
You need to find out the following information about your competitors to make your SFI ads on top:
- Which are the top performing ads in home-based business opportunities?
- How long the ads have been running?
- What is their average ranking and the advertiser’s impression share (a metric of how often their ads appear in the rankings)?
- What does it tell you when the competitors’ ads have been running for a long time?
The ads which have been running for a long time are most likely have high rankings, and a high impression share in highly competitive markets and they’re performing very well.
Consider the TripleClicks E-Card “Explore The Earthiverse”:
TripleClicks™
Quick ? Simple ? Easy
Explore The Earthiverse™
100,000 + items, 100’s of new items added weekly
Save BIG on our exclusive “Deal of the Day” specials
24-hour Pricebenders™ Penny Auctions
Closeouts, plus new and used bargains
Collectables and one-of-a-kinds from around the world
Sell your own unwanted items for cash
Retailers: List your products on TripleClicks
This is a great ad to start with because it includes so many factors you’ll see in top performing ads including the following features:
The use of numbers – You’ll see numbers a lot in successful AdWords ads. They make the ads stand out visually by breaking up blocks of words/letters. They also add some specificity to the ads, in this case the 100’s of new items added daily, shoppers save big on exclusive “Deal of the Day”. This lets people know exactly what they’re getting and, especially when you include closeouts, plus new and used bargains and so on. This ad is very attractive to business opportunity seekers and online shoppers as well.
The use of ASCII characters – This ad has a greater variety of ASCII characters – the plus sign (+), trademark (TM) and apostrophe sign (‘). As with numbers, ASCII characters make the ads stand out from the competition and draw more eyeballs to it than a block of words/letters.
A great offer – This ad makes a compelling offer to bidder aficionados: 24-hour Pricebenders Penny Auctions. This great offer is very effective in regards to factors that make websites convert visitors to sign-ups.
A call to action – Let people know what they’re supposed to do. In this case, “Sell your own unwanted items for cash and Retailers: List your products on TripleClicks”.
A benefit – In this case, the benefits of over 100,000 items and more added weekly to choose from, saving big on exclusive deals, closeouts and so on.
To summarize, ads that have been running for a long time in highly competitive markets contain the following key elements that make them successful:
- Use Numbers
- Use ASCII characters
- Focus on benefits
- Offer proof/credibility
- Use quotes
- Ask a question
- Make an irresistible offer and
- Include a call to action
When you’re coming up with your ads, look at what the competition is doing and make sure your ads are unique.
One more thing, all ads that are successful, will undergo extensive testing on the part of the businesses. Testing your ad copy and testing your landing pages is the single most important factor in developing a winning ad.
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