How do I advertise if I want to reach a specific target group?

View All Answers
3995 votes
Sule Yesufu, Aff (Nigeria) Top Author Forum Guru 2/8/2015 6:12 am
Affiliate since: 01/14/2013, Power Rank: 626 | Read Sule's 287 other Ask SC answers
There is a wise saying in Africa, “if you want to catch monkeys, go to monkey trails.” In similar vein, if you want to advertise to a specific target group, go to where the group can be found. Take the following steps.

1. Identify the group you want to reach.
2. Design an ad which appeals to your identified group.
3. Locate where the group can be found.
4. Beam your ad to that area.
5. Monitor your results.

That is all you need do if you want to reach
...more
HOME
HOT SPOTS
CONTACT
SUPPORT
ZING
MY ACCOUNT