To be a great salesperson all you need to do is to remember 4 basic principles of advertising. In order for you to make a sale you must grab the attention of the prospect, peak their interest in your product or service, create a strong desire for your product or service and then ask for the sale. Many newbies forget what attracted them to SFI. They were surfing the net and saw a very interesting banner or text line with key phrases that struck a cord with them. So in other words, if you use the hook that drew you into SFI then it will most likely draw someone else like you.
Moreover, if you are trying to sell electronics then you have to deal with a prospect that has an affinity for electronics. Now let me ask you, "Who doesn't like nice cool gadgets that make business and play more fun?" Everyone does right? But not everyone has the money to buy. So they aren't good candidates. So you can toss that old school teaching that everyone is a prospect. No they are not if they can't buy what you have to offer.
So assuming that your prospect can buy, now your job is to get their attention. Say something like -"Get 1 free when you buy two at the regular price." Or you might say, "Buy One - Get 1 Free!" All of these are not catch phrases but attention getters! Now that you have the prospects attention you have to peak their interests.
What is it about your product or service that will add value to the end user? This is the information you are going to use to peak their interest. You might tell them that having an Apple computer will improve your office efficiency by 30%. To qualify your statement, you can add that the lightning USB ports or very fast upload very large files like images and large PDFs. Hyperthreading is seamless between as many as 50 different tabs at once. Experience the quality design and power of the Yosemite OS and a full TB of storage space with 500GB of flash ram. The Mac runs over 1,000,000 different apps all available from the Apple Store which comes preloaded onto your system. Did you see what I'm doing for the right prospect? I'm feeding their addiction for Apple features!
Now that you've peaked their interest, you need to create strong desire for the product. Tell them something like - "That old computer that you have now is so slow when loading up large files and HD resolution graphics. Your internet connect is not pick up fast by your current NIC so if you want lightning fast connections you have got to get a MacBook Pro. Right now, there is a special. You can get our top of the line Macbooks and save $100." Never promise what you can't deliver and always overdeliver on your promise. "It will come with a full manufacturers warranty and 1 year of AppleCare for free!" See? Peak the desire.
Once you've gotten your prospect excited about your offer, then all you have to do is say something like - "I will ship them Apple MacBook Pro right to your front door for free! Our checkout is 100% encrypted and we are a verisign merchant. We don't sell your information and your credit card info is not stored on our servers. Click here to experience the power of your next generation computer.
Now after reading your ad, if you would want to buy it, trust someone will buy it too. ;)
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To be a great salesperson all you need to do is to remember 4 basic principles of advertising. In order for you to make a sale you must grab the attention of the prospect, peak their interest in your product or service, create a strong desire for your product or service and then ask for the sale. Many newbies forget what attracted them to SFI. They were surfing the net and saw a very interesting banner or text line with key phrases that struck a cord with them. So in other words, if you use
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