In order to gain a competitive advantage that is sustainable you must be consistent and frequent with your advertising and track for improvement. That's the only way to do it using free advertising. Typically, when it comes to paid advertising, the winner is the one with the largest ad budget. However, high quality content will trump a bigger budget with low quality content. So content in advertising is everything. Quality ads cost less because they are more targeted and more efficient at pulling your ideal prospect. Remember, when using PPC ads, you are paying for every click whether that person joins your business or not. With so many erroneous clicks, your PPC ads are sure to be a flop, if you are not tracking your results for improvement and staying on budget.
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In order to gain a competitive advantage that is sustainable you must be consistent and frequent with your advertising and track for improvement. That's the only way to do it using free advertising. Typically, when it comes to paid advertising, the winner is the one with the largest ad budget. However, high quality content will trump a bigger budget with low quality content. So content in advertising is everything. Quality ads cost less because they are more targeted and more efficient at pulling ...more
