Advertisement is basically a means by which we try to promote our products or services. We can not predict the outcome in terms of response it will generate.
However, by knowing certain things before placing an ad. we can do a better job.
1. Choose the Location & know population strength;
2. Know the culture & tradition of the citizens;
3. Know their spending behavior & pattern of spending;
4. Choose the appropriate Language;
5. Select the correct medium of ad. - Audio/Video/Print/Hand Bills, etc;
6. If Mass media like Radio/TV then know the prime time;
7. Keep the ad. budget in mind;
8. Possible, have a test ad. done through a free weekly & see the result;
9. Need be, repeat this & monitor the progress;
10.Take a decision - Go ahead with lot of enthusiasm and optimism;
Even, if the ad. fails to generate the required response do not lose hope. It's a learning experience. You will be able to move forward with caution in future!!
Organizations spend a lot on ads. through Print and other Mass media. Same ad. gets repeated in different TV Channels repeatedly during festive and off seasons. It's all in the game.
No one can predict the outcome before hand. If that is possible, every human being would have been rich and successful businessmen by now. Reality is quite different!!
Conclusion:
Please do some planning initially and proceed with caution before placing an ad. Explore all possible free avenues to place ads. See the results and then Taken a decision or stick to a particular plan.
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Advertisement is basically a means by which we try to promote our products or services. We can not predict the outcome in terms of response it will generate.
However, by knowing certain things before placing an ad. we can do a better job.
1. Choose the Location & know population strength;
2. Know the culture & tradition of the citizens;
3. Know their spending behavior & pattern of spending;
4. Choose the appropriate Language;
5. Select the correct
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