Hi Snezana, advertising to a specific target group is the same thing as taking advantage of marketing strategies that allows you to focus in on particular target audiences. A comprehensive marketing strategies is key to business success. Picking target markets, picking offers, picking messages, call to actions and frequencies are parts of the marketing machine. For example, if your best customers are females from age twenty-five to forty-five, don’t spend your money marketing a program that’s going to be seen by everyone. If your business only serves one particular town, or a part of a town, buying regional or national advertisement doesn’t make much sense. If you combine the two scenarios I just listed, the right solution would be to find a way to market to females twenty-five to forty-five who live in your town.
If you are marketing to the right people in the right place, you can control your spending and also have high percentage of response from contacted customers. In this case, your effort yields better results. You want to be specific as to places where you put money, because if you say the right things to the right people in your marketing, they will have a higher chance of responding. This means you get more return on your marketing investment. That’s a great thing!
We are all taught that selling benefits is better than selling features. In lion share of situations, this is certainly true. However, more powerful than simply selling benefits and linking them to features, is to sell the ideal. The ideal is the thing or the experience that your customer is looking for. For example, if you have a travel agency, your customers might appreciate the benefit of saving money, and they like the thought of that. When doing marketing, it is important you make sure that while you are listing your benefits, you also remember to address the ideal.
Good luck!
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Hi Snezana, advertising to a specific target group is the same thing as taking advantage of marketing strategies that allows you to focus in on particular target audiences. A comprehensive marketing strategies is key to business success. Picking target markets, picking offers, picking messages, call to actions and frequencies are parts of the marketing machine. For example, if your best customers are females from age twenty-five to forty-five, don’t spend your money marketing a program that’s
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