Hi,
My advertising strategy.
Almost every business needs to promote itself in some way, reaching out to customers and potential customers.
For businesses with large numbers of target clients in well-defined market segments, advertising can be a cost-effective way of communicating with them.
Setting your promotional objectives and deciding whether to advertise.
Determining your promotional budget.
Deciding where and when to advertise.
Measuring the effectiveness of your advertising campaign.
Your objectives
Before deciding whether to use advertising, clarify what you are trying to achieve.
You may need to create awareness of something, or change customer attitudes.
Creating a reputation as the market leader may allow you to increase your prices and win long-term contracts.
Building brand awareness for a product makes the product easier to sell. It also makes it easier to launch new products.
Making consumers feel good about your company can boost sales.
You may need to convey a specific one-off message to your market.
For example, informing people of a special offer, or a particular benefit of your product.
You may need to prompt a specific action, such as the customer visiting your premises.
If you are building up a database of leads, your objective might be to gather the contact details of potential customers.
If your product is suitable, your objective may be to create sales there and then.
You may need to address your existing customers, rather than win new ones.
Keeping up front of mind awareness encourages customers to consider you first when they place their next orders.
Be specific about who you are trying to communicate with.
less
Hi,
My advertising strategy.
Almost every business needs to promote itself in some way, reaching out to customers and potential customers.
For businesses with large numbers of target clients in well-defined market segments, advertising can be a cost-effective way of communicating with them.
Setting your promotional objectives and deciding whether to advertise.
Determining your promotional budget.
Deciding where and when
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