Knowing beforehand the good spots to advertise with so many media options from the Internet to outdoor advertising will help you save your marketing dollars.
Which platform is the best, most cost-effective and most visible means of advertising your SFI business?
To determine beforehand the best place to advertise your SFI business, you will need to take into consideration the following factors:
- When it comes to selecting an ad medium, the most important factor, of course, is who is looking at or hearing those ads?
Your best bet is to advertise in publications that target people interested in the networking industry. Before the Internet, people used to go on the business classified ads section in newspaper and magazines solely to look for business opportunity. Now they use Google or Bing or Yahoo to have a wider selection of what they’re looking for. What is your own favorite media? Which do you find you spend the most time with or are exposed to the most, be it Web sites, newspapers, radio or TV stations, or billboards? Explore all these advertising media channels as much as you can and find out the best results for your marketing dollars.
- Next, gather information directly from the media venue you’re curious about doing business with.
If it’s a newspaper or magazine, check its Web site or give the sales department a call to obtain what’s known as a rate card, which details basic advertising information, including pricing and guidelines. Any Web site, naturally, is going to include a tab whereby users can obtain basic information about advertising as well as contacts for further information or placing an order. A quick check with the venue itself will provide basic answers that may be valuable in deciding whether that medium is for you.
- You can do even deeper research on your own.
A host of directories is available at any local library, which will contain useful information about most local media. Seek out directories published by association of newspaper trade journal in your area, if you want data about a particular newspaper. You can also search the Internet for a resource where you can check out the background of every daily newspaper in every market in your area.
- Another important thing to consider is the advertising environment of the medium you’re looking at.
Which other kinds of businesses are advertising in that medium? If you are network marketer, for example, you need to look at the business classified section and see if there are other advertisers about home-based business. You might be surprised that the more advertisers similar to yours, you find in that publication the better chance of getting results on your ads. Those advertisers will not place their ad consistently if they’re not getting results.
Think about it, many advertisers are under the impression that if a publication is filled with offers that are similar to theirs, their ad won’t work quite the opposite is true. If there are plenty of ads that are of home-based business type like yours, it’s likely that these ads are working well, and are generating leads for the advertisers.
- The content of the proposed medium is also an important consideration.
If a company is offering to place your advertisement on the net, before paying their services ask a lot of questions and do a little research of your own. Before placing your ads, find out where your ads would be placed or circulated. Are there other networkers advertising on that site?
For example, a billboard or bus-shelter ad for a financial-planning company likely would reach its target more effectively in a downtown business district than in a beach town popular with day-tripping teenagers. Much of this may seem common sense, but as you’ve probably noticed, a lot of local ad placement (much of it placed by ad agencies or the vendors themselves) doesn’t make much sense at all, which is why oftentimes you, as the business owner, are the very best judge about how and where to promote yourself.
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Knowing beforehand the good spots to advertise with so many media options from the Internet to outdoor advertising will help you save your marketing dollars.
Which platform is the best, most cost-effective and most visible means of advertising your SFI business?
To determine beforehand the best place to advertise your SFI business, you will need to take into consideration the following factors:
- When it comes to selecting an ad medium, the most important factor,
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