Your downline should be part of your customer segment, so it is essential to promote your ECA store to them in a professional and selfless way. However, it is not sufficient to promote your store to your downline, but that you need to have attractive, competitive and useful products and services. You may promote your ECA store to your downline by sending messages on specific important and attractive aspects like the following:
1. Transfer buying
Inform and educate them on the merits of transfer buying and include the link to your store or links of specific products you think people usually need in your team mails. Let them know it is more beneficial to buy here than where they usually purchase outside of TC at no added cost to their budgets. Be very professional to include the possibility that they can shop around and do not make it look like you are mandating them to buy from your store
2. Promotion and team building products
Most affiliates like to promote their businesses and build active teams, so you need to highlight the importance of promoting their businesses and team building in your regular contact with them. Direct them to any products or services you may have in your store that will do these for them. Always remember to inform them of the freedom to shop around if they like and my experience shows that people like to deal with those they know, so you have an advantage here over your competitors as far as your team is concerned, provided you are competitive.
3. Offers and hot deals
This may sound strange and self serving but I think the first set of people to inform about any offers and hot deals should be your downline. Promotion message here may include ".....I value you most and so I am giving you the first chance to take advantage of this offer before others get to take it....." The promotion of offers draws attention to your store and may have the potential of generating additional revenue from products or services that are not in offer.
In conclusion, you may also need to occasionally update your products to include the needs and desire of your team, for example you may opt to become a prolific and scrupulous supplier of signups, traffics etc for the sake of your team.
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Your downline should be part of your customer segment, so it is essential to promote your ECA store to them in a professional and selfless way. However, it is not sufficient to promote your store to your downline, but that you need to have attractive, competitive and useful products and services. You may promote your ECA store to your downline by sending messages on specific important and attractive aspects like the following:
1. Transfer buying
Inform and educate them on the
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