Motivating your team to spend money monthly to maintain EA status is like giving the impression that there is no other way but there is, by selling TC products with combination of other action VP. However, I will make it simple by attempting to answer your question directly, under the following:
1. Benefits
2. How to become EA
3. Duplication
1. BENEFITS
The major mistake team leaders make is not selling the benefits as much as possible, but rather just encouraging their downline to become EA by setting up a standing order or buying something, but this is not a good strategy because you may sound greedy and exploitative. Instead let your downline know the advantages or the benefits of EA over AFF rank. I will not want to bore you much with details of the Benefit Chart but let me identify some important ones:
PAYOUTS AFF EA PERKS AFF EA
Direct Comm. yes yes Prestige Title no yes
SFIPPA yes yes Free Tcredits(EA2) no yes(10)
TC Exec Pool no yes TC master card comm.
Co-Sponsor Comm. no yes payment option no yes
ECA Royalties no yes CSA allotment no yes
Source: https://www.sfimg.com/Reference/ComparisonChart
Other advantages of EA over AFF rank are the ability to access and use the Co-op Manager, Reassignment Manager, Group Messaging and Gift Certificate program. What you want to achieve here is to lay the ground work by encouraging them to familiarise themselves with these benefits, in order for them to reach the conclusion that what you are encouraging them to do is also to their own benefits and not just your selfish desire to exploit them.
Again, when you adopt this method, some capable ones may just make the decision themselves to spend to maintain their EA status, without your further encouragement or persuasion.
2. HOW TO BECOME AN EA
It may not still be enough to tell them the benefits, but you may guide and advise them on how they can actually spend the money and become an EA, either by purchasing a single product, a combination of products, transfer buying etc. Guidance may also be necessary as to what products to buy like promotion and team building products for example.
The reason for this part of your strategy is to ensure that they get value for their purchases apart from just earning EA status and this is because maintaining EA status, getting value and satisfaction from the purchase(s) that qualified your are motivational factors to continuously spend to maintain your status monthly.
You may also refer your downline to the link below on how to become an Executive Affiliate:
https://www.sfimg.com/EA1010
3. Duplication
You see EA is not an end in itself but the beginning of a journey, so you need to inform your downline that the benefits of EA could be far more if they encourage and motivate their own downline to do exactly what you are asking of them, while at the same time you may encourage them to visit the Earnings calculator to ascertain how far they can earn through duplication here: https://www.sfimg.com/PopUp/EarningsCalculator. Another reason for this is to implicitly prepare them for the next rank if they eventually build an active team.
Finally, in whatever way you choose to motivate your team, always ensure you are doing what you are asking them to do, for this is a major way to avoid suspicion, lack of trust, and sounding greedy.
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