Very good question. I'm sure you're not the only person that has this question either.
Although my time with SFI is short, my sales and marketing experience is great. Essentially your asking.. how do I sell someone on tripleclicks and SFI. But you want to know how to do this subtly and without seeming eager. I agree, a difficult task when you're excited about something.
My phylosophy is simple.. "tell them... don't sell them"
Make it seem like your a friend that just found something really awesome, and they should "just check out this site I came accross" or "i just found an amazing deal on XYZ. This takes the sales aspect out of the equation, and introduces a genuine excitement created by you, and felt by them. This is my "qualifier"... based on their response and excitement level, you can get a good idea if someone is interested from that alone.
Then it's a matter of facilitating their transition from visitor to user.
Trying to tell them how great the oppertunity it is before oppertunity is presented will, in my experience, only lead people down the "too good to be true" road. This then turns to resentment that you tried to involve them in something they refuse to believe in.. and you've lost.
Tell them something exciting that doesn't have to do with making money. More often than not, they won't believe you. I like to use saving money as a 'pitch' and refer to TC pricebender auctions. Then they take interest on their own and get comfortable with spending online. Then just the same way you got them to go to TC.. refer them to your SFI gateway, and tell them to take a look.. and make gorse available for questions.
You won't get all of them.. but that's a whole other part of recruitment called a LOA.. or Law Of Average. Basically means that for 'x' amount of sign-up's.. 'Y' is the amount of people who will actually stick with it.
Hope this is helpful.
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Very good question. I'm sure you're not the only person that has this question either.
Although my time with SFI is short, my sales and marketing experience is great. Essentially your asking.. how do I sell someone on tripleclicks and SFI. But you want to know how to do this subtly and without seeming eager. I agree, a difficult task when you're excited about something.
My phylosophy is simple.. "tell them... don't sell them"
Make it seem like your a friend
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