SFI's banners have been designed with a range of target audiences in mind so it really boils down to choosing the one that best suits the people you're reaching out to with your advertising. For instance, if you're advertising in places where people are looking for a way to earn some extra money with a second source of income, you'd use the ones featuring the pot plant and promoting the 'Grow a Second Income' concept or one of the ones that mention earning a 'second paycheck'. If your target audience is retirees and pensioners, you'd probably go with the 'Worried about your retirement' and 'Worried about the economy' banners. For a more upbeat approach try the 'Earn income around the clock', 'Millions of people around the world...' or my favourite 'over 100,000 ways to earn'. And then there are the 'Honey I fired the boss' banners which would suit ads geared towards people who are looking for a new adventure in life or just want to find a great alternative lifestyle that doesn't involve losing 8 hours of your day working for someone else plus a daily commute.
You'll also notice that there is a fairly even sprinkling of banners featuring either men or women and young or mature people. If your advertising where more women are likely to see the ad, consider using the ones featuring women plus the most appropriate message. Same deal for the others.
But bottom line - test, test, test then test some more. Never stop testing! If one banner doesn't seem to be working, try another one and so on until you find the one that works best for that particular advertising campaign. And remember to keep track of your hits for each particular one.
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SFI's banners have been designed with a range of target audiences in mind so it really boils down to choosing the one that best suits the people you're reaching out to with your advertising. For instance, if you're advertising in places where people are looking for a way to earn some extra money with a second source of income, you'd use the ones featuring the pot plant and promoting the 'Grow a Second Income' concept or one of the ones that mention earning a 'second paycheck'. If your target audience ...more
