To determine which banner to use, you need to think about the typical user of the site you are advertising on. What are the issues that could be affecting that person? If possible, pick a banner that addresses those issues.
For example, if I am advertising on a site catering to people approaching retirement age, I use a banner that asks if they are worried about their retirement income. Retirement planning may not be a high priority for college students, but freedom from a conventional 9-5 routine may be. New homeowners may be facing money worries.
In general advertising campaigns, where the demographics of the site are not specific, I use one of the "Honey, I fired the boss" banners. I joined SFI after clicking on that banner. That was a few years ago now, but it still works. That one banner accounts for about 75% of my direct referrals. The only variable I use is to pick the one that best suits the color scheme of the site I am advertising on.
To determine which banner to use, you need to think about the typical user of the site you are advertising on. What are the issues that could be affecting that person? If possible, pick a banner that addresses those issues.
For example, if I am advertising on a site catering to people approaching retirement age, I use a banner that asks if they are worried about their retirement income. Retirement planning may not be a high priority for college students, but freedom from a conventional ...more
