I believe the JMT gateway is in itself creative enough. You are now showing potential new affiliates your photo and also what some of your achievements are. This is an idea which can influence others into signing up to a specific sponsor who they can see before they actually sign up.
While initially the badges may not mean much if anything at all to SFI outsiders as they see more ads they will begin to understand how to pick out the active against the less active sponsors.
