The advantages of forming an advertising co-op come in the form of savings on advertising costs for everyone involved in the co-op, because of sharing the costs or by having more resources available for advertising. Mr Gery Carstens also stresses the importance of advertising co-ops. We however have to differentiate between SBuilder Co-op of SFI and your own SFI advertising co-op.Some of the authors could not differentiate between the two.
Participation in SFI’s SBuilder Co-op will bring in some PSA’s and PRM’s by itself every month you have shares. On the other hand, your own advertising co-op won’t bring in any affiliates on it’s own. You have to get signups by other means like purchasing them from ECA’s at TripleClicks, buying some shares in SFI’s SBuilder Co-op or by promoting your SFI business through advertising of your gateways on- and off-line, promoting your website, maintaining a blog, promoting on social media,etc. Your advertising co-op is just a means to maybe share the advertising costs and manage the division of the signups between all the participants in the co-op.
Starting and maintaining a blog is a totally different component of your SFI business and equally as important as having your own co-op. As mentioned above, maintaining a blog can be and should be used as a means to promote your business and recruiting new signups for your team. But you have to find a way to drive traffic to your blog, whether it is by way of promoting it actively or posting articles of value with good content on it so that the search engines’ crawlers can find your blog and rank it high on their pages. That way people will find it easily when they search.
Use both components in your business and you will get a lot of value.
The advantages of forming an advertising co-op come in the form of savings on advertising costs for everyone involved in the co-op, because of sharing the costs or by having more resources available for advertising. Mr Gery Carstens also stresses the importance of advertising co-ops. We however have to differentiate between SBuilder Co-op of SFI and your own SFI advertising co-op.Some of the authors could not differentiate between the two.
Participation in SFI’s SBuilder Co-op will ...more
