The very purpose of advertisement tracking is generally to provide a measure of the combined effect of the media weight or spending level, the effectiveness of the media buy or targeting, and the quality of the advertising executions.
Advertisers use the results of advertisement tracking to estimate the return on investment(ROI) of advertising, and to refine advertising plans.Advertisement tracking, also known as post-testing or advertisement effectiveness tracking is in-market research that monitors a brand's performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus other competing brands in the market.
If you make a deep impression among people, they will remember you when they need your brand later.Most people may not currently need what you are selling now.They may need them in future.
There are 3 advertisement tracking strategies:
1.Under-pricing a well known product with coupons.This most frequently attracts low quality customers.
2.Feature an item with a powerful story.This can attract good quality customers.
3.Planting a word-flag in the advertisement.
A word-flag is an unexpected, memorable name, word or catch phrase that customers will voluntarily mention in their efforts to be friendly or to connect with you.
SFI has wonderful ways of advertisement tracking with unique coding for their different gate ways.With the coding, it is very easy to track the advertisements that you give in your web sites or social net works like Facebook,Twitter etc.
Many different companies have created tools to effectively track their commissions in order to optimize their profit potential. For example,Google offers their own advertisement tracking service.Today, most of the tracking studies are conducted via the internet.Some advertisement tracking studies are conducted continuously and others at specific points in time, typically before the advertisement appears in the market, and then again after the advertising has been running for some period of time.
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The very purpose of advertisement tracking is generally to provide a measure of the combined effect of the media weight or spending level, the effectiveness of the media buy or targeting, and the quality of the advertising executions.
Advertisers use the results of advertisement tracking to estimate the return on investment(ROI) of advertising, and to refine advertising plans.Advertisement tracking, also known as post-testing or advertisement effectiveness tracking is in-market research
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