Honestly, and this is based solely upon my experience, I feel the biggest turn-off is to overly emphasize the fact that SFI is free to join and free forever, and then start talking about things like standing orders and such.
Most prospects will view this as highly contradictory and your "window of trust" have be shattered as they are sitting there thinking "He just told me SFI is free to join and comes without any obligation, but now he has just told me that to really be successful, I need to pay for a monthly standing order."
It is important to give your prospects enough information so that they are able to make the decision to join, but not so much that it leaves them overwhelmed and confused.
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Honestly, and this is based solely upon my experience, I feel the biggest turn-off is to overly emphasize the fact that SFI is free to join and free forever, and then start talking about things like standing orders and such.
Most prospects will view this as highly contradictory and your "window of trust" have be shattered as they are sitting there thinking "He just told me SFI is free to join and comes without any obligation, but now he has just told me that to really be ...more
