There are 2 types of results; traffic and conversion, and tracking method depends on where you are placing your ads. You can use Google analytic to track visitors from referrers, including search engines, social networks and direct visits and display advertising.
Another way is to use your website tracking feature like Wordpress that provides web-stat feature to track visitors to your site and numbers of conversions.
I will also recommend you use the SFI hit tracking feature provided in the link below to track the results of your ads because it provide real statistics:
https://www.sfimg.com/PowerTools/HitTracking
However, it is important to note that the most important statistics we like to see is the conversion which can be tracked by the Keycode you use in your advertisements. Though it is true you can see this in the link provide above, but you can view the signups in you Genealogy to access where most of your signups come from. It is advisable to use different keycodes for different advertisement media, in order to avoid confusing when tracking.
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There are 2 types of results; traffic and conversion, and tracking method depends on where you are placing your ads. You can use Google analytic to track visitors from referrers, including search engines, social networks and direct visits and display advertising.
Another way is to use your website tracking feature like Wordpress that provides web-stat feature to track visitors to your site and numbers of conversions.
I will also recommend you use the SFI hit tracking feature ...more
