What would be a better goal and why? Sponsor hundreds of new PSAs every year or teach a smaller number of EAs to each develop EAs themselves?

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Steve Johnson, Aff (Mississippi, US) Top Author Forum Guru 12/6/2014 9:47 am
Affiliate since: 03/20/2013, Power Rank: 99999999 | Read Steve's 8 other Ask SC answers
What would be the better goal and why?

My answer would be yes. Why? You need to sponsor many new a PSAs to be able to find the smaller number of people you can train to be and to develop EAs themselves.

Let me refer you to LAUNCH PAD lesson #16, THE BIG FUNNEL. If you are advertizing, then you will, undoubtedly, sponsor a lot of people who join out of curiosity. You will have a lot of people who will not do a thing. Consider this as the large end of the funnel. Coming out of
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