Both of these have their uses!
To be able to work with a text ad exchange you generally need to already have a list of 1,000's. You offer to send your ad to someone with a list of similar size to yours, or if they have a larger list some will send to the same number as you have on your list.
In return you agree to send an ad to your list promoting the persons ad that you have agreed to swap with.
So if you do not already have a reasonably sized list you are unlikely to find anyone to swap with.
There are other methods of sending your text ads out where you do not need a list. These are generally receiving thousands of ads on a daily basis so your ad only stays on the first page for a very short time. There are upgrades to these that you can buy to ensure your ad stays on the first page for longer, but if you are looking for free advertising I do not consider these very good for advertising with.
With safelists you are sending your ad to people who have agreed to receive these ads. Now a lot of those who have joined the safelist only do so to be able to get their own ads out, so you need to be able to write well enough to get them to open and read your ad.
Some of the safelists are credit based, so you have to read others ads to be able to send your own ads out. This of course all takes time out of your day so you need to know where to draw the line.
Which are the best? It really depends on which you find more success with. Personally I use safelists more than text ads, but I do use both.
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Both of these have their uses!
To be able to work with a text ad exchange you generally need to already have a list of 1,000's. You offer to send your ad to someone with a list of similar size to yours, or if they have a larger list some will send to the same number as you have on your list.
In return you agree to send an ad to your list promoting the persons ad that you have agreed to swap with.
So if you do not already have a reasonably sized list you are unlikely to
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