I'm going to tackle this question from a different angle and discuss the topic behind all success here: conversion. "Conversion" in this sense means converting a person from being uninvolved with SFI and TripleClicks, to becoming an active affiliate, an active ECA store, or a regular customer. From a practical standpoint, what matters most is getting commissions and bonuses into your wallet, right?
When you're doing this on a more personal level, you have, obviously, a smaller market, and the people take up more of your time, but it's also likely that you'll have more fun talking to those people, you'll know how to directly engage them, and you'll know how to best convert them into one of the three roles I mentioned. You'll also have an easier time staying in touch with them, which means you might be able to rely on them following through and remaining active. This is my favorite path, personally, because it means I get to have fun with my friends, introduce them to products and programs, and it feels easy and not like work.
The global internet market has the advantage of being HUGE, and the bigger the slice of this market you get, the more commissions you earn. In this case, though, you pretty much have to automate your way of reaching these people, whether through advertising, through blogging, or through e-mailing to those willing to opt in to your e-mail process. In a real sense, this is where people talk about internet marketing as being a "numbers game." After all, if you're only getting 1% conversion, but you're getting your message out to a million people, that's 10,000 people generating income for you! In truth, though, most of the time, you're not getting a million people--you're usually looking at a thousand at a time, which means converting ten at a time, which can be nice... as long as they remain active. This can also cost more in terms of time, money and effort, so you have to think about that, too.
Both of these strategies have their place, and in the end, it's up to you to figure out which is going to fit the way you work, where you are financially, and what your skill level with marketing. As you get better at internet marketing, that may prove profitable, but it's not for everyone; one of my best friends always says, "Success is just a finite number of conversations away." As you might guess, she prefers relationship marketing over internet marketing every time.
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I'm going to tackle this question from a different angle and discuss the topic behind all success here: conversion. "Conversion" in this sense means converting a person from being uninvolved with SFI and TripleClicks, to becoming an active affiliate, an active ECA store, or a regular customer. From a practical standpoint, what matters most is getting commissions and bonuses into your wallet, right?
When you're doing this on a more personal level, you have, obviously, a smaller
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