These may actually be your best prospects for the ECA program.
Consider that businesses already online may or may not see the benefits of expanding to another site to sell their products/services. They may also have the attitude that they know all there is to know about selling online.
On the other hand, there are literally thousands (possibly millions) of companies that want to be online, but have no idea of where to start. The idea of having to set up a website and everything else necessary to get online seems overwhelming to many of them.
TripleClicks' ECA program solves this problem for them by providing a infrastructure to get them online in a matter of days with a potential market of 3.1 million current TripleClicks members (without doing any additional advertising).
I believe a lot of businesses that have been hesitant to start their online presence will see the benefits that they can gain by becoming an ECA and jump at the chance to become an ECA. After all, what do they have to lose, it costs them nothing to get started so there are no real obstacles to overcome.
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These may actually be your best prospects for the ECA program.
Consider that businesses already online may or may not see the benefits of expanding to another site to sell their products/services. They may also have the attitude that they know all there is to know about selling online.
On the other hand, there are literally thousands (possibly millions) of companies that want to be online, but have no idea of where to start. The idea of having to set up a website and everything ...more
