I think you can bring them into this century by introducing them to e-commerce. It is opening a whole new market to them and it can help them to have a bigger customer base.
I think they would most probably be a better target market to you than a business that already have an online presence. If they are online already and they have a good working website they might not see the need to join TripleClicks as well.
When you sign up a new business to the ECA program - make sure of a few things
1. They have a PC with internet access.
2. They have somebody that can run with their ECA program - you want them to actually
list their products and check for orders at least once a day.
3. If they do not understand e-commerce and internet marketing you have to help them.
if you are not willing to go the extra mile to train them if necessary you should
not sign them up. Signing them up and then let them hang not knowing what to do is
a bad reflection on SFI and TripleClicks.
To sign up somebody that is not yet part of the internet might be more difficult because they tend to be scared of new ideas / the unknown - but if you have a good presentation addressing their fears before they can actually ask about it you have a better chance. If you can sell the idea to them, follow it up by supporting them if they need it.
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I think you can bring them into this century by introducing them to e-commerce. It is opening a whole new market to them and it can help them to have a bigger customer base.
I think they would most probably be a better target market to you than a business that already have an online presence. If they are online already and they have a good working website they might not see the need to join TripleClicks as well.
When you sign up a new business to the ECA program - make sure
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