As a Team Leader, I have set a goal to sponsor certain number of new affiliates every month. I have no idea about the background of my newly sign ups. I believe that the majority of them came into network marketing with an “employee mentality”. Understanding the “employee mentality” will give you an advantage on how to build a close relationship with them and turn them around to a “business owner mentality”.
Identifying the employee mentality:
- An individual who has been employee all his/her life will expect to be guided, trained, and told what to do and to be followed upon.
- He/she looks for incentives from his/her sponsor/upline so he/she can get motivated to get things done. No incentive, nothing will be done.
- If he/she has no contact from his/her sponsor/upline, he/she will most likely give up and quit.
Identifying the business owner mentality:
SFI has put into place a structure to educate new SFI affiliates. Beginning from SFI BASICS, Launchpad, Marketing, Power Tools and so on a new affiliate can avail of these invaluable resources for starting and growing his/her SFI business. In network marketing like SFI:
- You are the boss, you set up your plans and goals for your SFI business and you direct yourself to implement your business strategy.
- You are your own motivator
- You are your own incentive system
Knowing these two types of mentality in network marketing beforehand will help you tremendously in dealing with your affiliates, especially your new ones.
Here’s how to turn your affiliates with an ‘employee mentality’ to a ‘business owner mentality’:
- Emphasize to them in the firsthand that as SFI business owner, they should never depend on someone else’s leadership style, involvement, rank or connection to you.
- They should take full responsibility for their training, motivating and promoting themselves. They should realize that when they rely on their own, any help from sponsor/upline is a bonus in growing their SFI business. As a result, they won’t be let down by those who sponsored them and then take off.
- Communicate to them clearly as business owners; they are not dependent on what others can do for them, but what they can do for themselves.
- Finally, encourage them to stand up strong and create their own vision. Don’t wait for someone to tell them what to do.
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