First of all, when dealing with this type of marketing, you can always expect some level of attrition. This is related to one of several reasons, and this will determine what you can do to either "reactivate" the affiliate or let him or her go his or her own way.
1) Lack of compensation can seem fairly common here, especially given that VersaPoints are worth roughly half a cent each, some prizes are worth even less than that, and the challenge of getting others to spend money on TripleClicks merchandise, regardless of source, makes the commissions sometimes seem futile. If you can show these people how to use Member Listings or to build an ECA, they may find some value that way.
2) Lack of communication can leave an affiliate feeling rather alone; this sort of abandonment can lead to apathy and lack of motivation. This can be turned around with direct conversation and some unilateral incentives.
3) Lack of time can keep an affiliate too busy to return to SFI. Sometimes, this is valid, related to health issues, job issues, or family issues (or some combination thereof), but sometimes it's just about procrastination. In the former case, they may or may not return once the crisis has past; in the latter, it's just a question of refocusing attention.
There are certainly more complicated situations, from clinical depression to financial duress, each of which requires its own solution. Some of these solutions can be time-intensive, so you have to consider how much any given affiliate is worth in terms of time--there's only so much you can do. It's your call.
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First of all, when dealing with this type of marketing, you can always expect some level of attrition. This is related to one of several reasons, and this will determine what you can do to either "reactivate" the affiliate or let him or her go his or her own way.
1) Lack of compensation can seem fairly common here, especially given that VersaPoints are worth roughly half a cent each, some prizes are worth even less than that, and the challenge of getting others to spend money
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