The TripleClicks gift cards that you purchase become a form of advertising to gain Personal Referred Members (PRMs). With this form of advertising it is costing you approximately $1.00 for each contact or lead.
It really does not matter if you are using the physical plastic card or the virtual card the objective is still the same – to gain PRMs and/or leads to work with.
The more cards that you distribute to the public, weather they are your warm market or total strangers and/or people on-line, the more chances you have of obtaining an active PRM. Also remember that the cards have no expiration date so they are still good for however long SFI is in business.
With the above being said – it is next to impossible to “ensure” that any person will use the card you gave them. The good thing is the card has real value. Most people will not throw the card away even after having it for a couple months or more.
You asked “What do you do if they are not used?” If you're just randomly handing them out without obtaining information on contacting them later there is nothing you can do except to collect your points for giving out the card and hope someday they will use it.
I have found that the best way to give the gift cards to people is to have them give me their contact information or they don’t get the card.
When I give the cards out on line I have them fill out a form for their name and email address. I then instruct them to go to TripleClicks (I give them the link) and sign up as a free member under me. When TripleClicks informs me that I have a new member I look up their name on my previous form and email them the redemption code for the card.
Once they have received the card I keep an eye on the Gift Card Tracker this will inform me when the card has been redeemed. Then I send them a $2.00 gift certificate to encourage them to purchase again. (30 day expiration on certificate)
If they have not used the card I follow up by sending them an email containing information about how to use the card for purchases or auctions.
When I follow the system above most of the cards end up getting used. And I also have a contact to work with for converting them into an affiliate (in due time).
It simple boils down to – Don’t give out a card in person or on-line unless you also obtain their contact information.
Be wise in your advertising.
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The TripleClicks gift cards that you purchase become a form of advertising to gain Personal Referred Members (PRMs). With this form of advertising it is costing you approximately $1.00 for each contact or lead.
It really does not matter if you are using the physical plastic card or the virtual card the objective is still the same – to gain PRMs and/or leads to work with.
The more cards that you distribute to the public, weather they are your warm market
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