It is more effective to distribute gift cards to persons who have an affinity for shopping online. There is much skepticism among traditional shoppers when compared to those that drive the e-commerce revolution. You waste your time giving them cards as they are afraid to shop online.
However there are those that will shop online for items that they are in need of. So really marketing TC gift cards online is more effective because the vast majority of online shoppers fall within this demographic. Nonetheless, you can look for openings in your every conversation for opportunities to give a gift card to an acquaintance or friend. For example, if you know they are looking for a particular item then you can tell them that they can shop TripleClicks for that item and you will give them a gift card toward their purchase. This increases the likelihood that they will use the card. Never just blindly pass out your gift cards to the masses as they will not use them and they cost you money.
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It is more effective to distribute gift cards to persons who have an affinity for shopping online. There is much skepticism among traditional shoppers when compared to those that drive the e-commerce revolution. You waste your time giving them cards as they are afraid to shop online.
However there are those that will shop online for items that they are in need of. So really marketing TC gift cards online is more effective because the vast majority of online shoppers fall within this ...more
