A business card that can promote SFI and TripleClicks effectively is not as simple as putting your name and contact information on a small glossy or matt card. You need to be creative in how you can format your business card and there are many ways to do this including options of what information to include on your card so that it will stand out among the rest.
When creating business cards to promote SFI/TripleClicks effectively you need to consider the following points:
- What information should you include on your business card?
Keep your business card simple by being selective about the information you include. You might think that it is a good idea to reduce the font size and include every last bit of information on your business card such as name, title, name of business, phone, email, and website/blog, every social network profile, and sales pitch, bio and so on. If you have this much information on your business card, you are most certainly losing the recipient's attention due to information overload. Include only enough information to arouse the interest of your recipient making it memorable.
- Legibility
Make sure that your business card is clear enough to read. Ensure that the fonts of your choosing on your business card aren't too small, too fancy, or distorted in some way, making your card difficult to read. You can also include an attractive logo to add some spice to your card and remember to keep the text simple and straightforward.
- How much space to be used on your business card?
Nowadays business card printing is affordable. You can have full color text and designs on both sides of your business card but avoid covering every white space on our card completely. You should leave a space for your recipient to make notes or jot down a memory trigger.
- Invest in professional printing of your business card.
You may be able to save a moderate amount of money and update your information easily if you print them yourself, but the impact of handing over a homemade business card isn't the same as cards that are printed professionally. Do-It-Yourself business cards might not make the best first impression.
- Consider designing your business cards for your audience.
SFI and TripleClicks are businesses that complement each other, consider using the front of your business card for SFI and the back for TripleClicks.
- Consider a “Call to Action”
Craft a short message that offers a discount (such as Closeout deals, hot deals, Penny Auctions and so on), directs the recipient to your website, or provides a tip that will be relevant and useful to the reader. If you hit the mark with a specific call to action or other helpful information, you can make your card instantly memorable and generate more leads in the process.
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