When creating SFI ads, avoid the following mistakes for your next ad campaign:
- Focusing on features rather than benefits. We have heard the saying: “Features tell but benefits sell”. The potential benefits of an SFI affiliate are what motivate people to join. You can include features in your ad but emphasize on the benefits.
- Avoid unsubstantiated claims: Advertisers often claim to have what the customer wants, such as “highest quality at the lowest price,” but fail to offer any evidence. An unsubstantiated claim is nothing more than a cliché the prospect is tired of hearing. You must prove what you say in every ad. Do your ads give the prospect new information? Do they provide a new perspective? If not, prepare to be disappointed with the results.
- Avoid unlawful advertising.
In North America, advertising is regulated by both federal and state law. Under the law, your ad is unlawful if it tends to mislead or deceive. Your intentions don't matter. If your ad is deceptive, you'll face legal problems even if you have the best intentions in the world. In addition, if your ad contains a false statement, you have violated the law. The fact that you didn't know the information was false is irrelevant.
Finally rather than worrying about what to avoid in creating your SFI ads, why not go to SFI Marketing Center and unleashed the potential of each marketing aids in your ad campaign and see how your SFI business gets propelled.
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When creating SFI ads, avoid the following mistakes for your next ad campaign:
- Focusing on features rather than benefits. We have heard the saying: “Features tell but benefits sell”. The potential benefits of an SFI affiliate are what motivate people to join. You can include features in your ad but emphasize on the benefits.
- Avoid unsubstantiated claims: Advertisers often claim to have what the customer wants, such as “highest quality at the lowest price,” but fail
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