Affiliate since: 03/16/2012, Power Rank: 99999999 | Read Caroline's 111 other Ask SC answers

"How is communication best utilized to create robust duplication?"

There are several ways of communicating with your team – stream posts, ecards, weekly team mailouts, personal emails, Skype, phone calls, private webinars and even autoresponder campaigns.

I suggest using as many of these as possible, although I haven’t yet conducted a webinar, but am thinking about how to do that. You need to be known by your team, and trusted by them and the only way to build this trust is through frequent communication. You need to answer any questions individually as soon as you can, so your team knows that you are reliable.

You can put all your training ideas and personal strategy in an autoresponder campaign to save the time of writing the same things over and over, but make sure that it is friendly and personal, so that your reader feels that you were writing just to him. When using an autoresponder with your team, make sure they know its purpose and that you are the person who created the messages and are really there for them. You must answer any questions from anyone who may not completely understand something you wrote, or who wishes to discuss something you wrote. The autoresponder is simply a tool – it is not meant to replace you and individual contact with your team.

Of course you need to have something for your team to duplicate. Share your success story, your strategy and what is working for you. Tell them exactly what you do and the results you get. Be passionate and motivate and encourage them. (If you haven’t made any money yet, and can’t show personal success, don’t worry. You can still passionately believe in SFI and know that you will make a success of it by following all the rules of success.)

If your method involves spending an amount of money each week or month ie in your standing order, or advertising, that your PSA cannot afford, spend time and work out a modified strategy that he can afford and is willing to follow. Not everyone can afford to duplicate exactly what you do if it involves money they don’t have, so you need to create something else for him to duplicate and assure him that he will succeed with this method, just a bit slower. Be there and help him to make enough so that he can eventually have a cashflow to reinvest into duplicating your system.

If you are relatively new, and still finding your own way, direct your team to the Basics video, and all the SFI training that’s available. You can study and learn together, and help each other. Personally I don’t recommend your enrolling new PSAs until you have completed your first month and are starting to get a bit of a handle on what is going on at SFI. I don’t think you can be an effective blind leader of the blind. You really do want your team to duplicate you, so you need to have something they can duplicate without floundering about.

So communication should be frequent, friendly, reliable, helpful, genuine and by a variety of means.

I wish you every success in growing your business.

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"How is communication best utilized to create robust duplication?"

There are several ways of communicating with your team – stream posts, ecards, weekly team mailouts, personal emails, Skype, phone calls, private webinars and even autoresponder campaigns.

I suggest using as many of these as possible, although I haven’t yet conducted a webinar, but am thinking about how to do that. You need to be known by your team, and trusted by them and the only way to build
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