Next month I'll be investing in the gift certificates. I wouldn't limit how you market the gift certificates but knowing the personality of the potential PRM would go along way. If you know the person is a gamer then market TC with the games and market the whole of TC and the products that is sold because if they're a gamer you might increase the sales of other products but lead in with the games when you know the person is a gamer. When you know they like to shop online you could lead in with the diverse and affordable products and on a side note mention the games. It really depends on the person. If you only lead in with the games you could lose potential PRMs.
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Next month I'll be investing in the gift certificates. I wouldn't limit how you market the gift certificates but knowing the personality of the potential PRM would go along way. If you know the person is a gamer then market TC with the games and market the whole of TC and the products that is sold because if they're a gamer you might increase the sales of other products but lead in with the games when you know the person is a gamer. When you know they like to shop online you could lead in with the ...more
