Who is the better demographic to target in my ads? Retired persons...or homemakers?

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Jitesh Prakash Sinha, Aff (India) Top Author Forum Guru 6/23/2014 7:25 am
Affiliate since: 04/17/2014, Power Rank: 99999999 | Read Jitesh Prakash's 19 other Ask SC answers
Hello,

The answer to the above question can be clear as well as very vague.
Reason for the same is that both can be wonderful targets and at the same time both can be really unrewarding.

Many retired people are of the view that they have worked enough for their life and its time to relax. Further home makers may find it difficult to find time to devote to the new assignment.
On the other hand Retired people may have lots of time and can be really easy to work with
...more
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