You will find a lot of differing opinions with your question. Do not be alarmed.
What you must do is take it all in and decide what will work best for you.
I started out using the standard proven text ads and banners provided by SFI.
Most of which very well.
I think the best successful ads are the ones you have fine tuned to your target market.
You must pick your market first. Then prepare your own ads.
Study the ads provided by SFI. Study the ads you come across as you are
searching classified advertising sites, traffic exchanges, listing sites.
Join a few Facebook Internet Marketing Fan pages.
Open a Twitter account and follow fellow marketers.
Do not forget Pinterest and Video possibilities.
All will provide access to various target markets.
You need to try them all to find what works best for you.
Keywords are another special ingredient to a successful ad campaign.
There is another ASK SC question and good answers with regard to Keywords.
It would be a good read.
Success is in you, you only need to access it.
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You will find a lot of differing opinions with your question. Do not be alarmed.
What you must do is take it all in and decide what will work best for you.
I started out using the standard proven text ads and banners provided by SFI.
Most of which very well.
I think the best successful ads are the ones you have fine tuned to your target market.
You must pick your market first. Then prepare your own ads.
Study the ads provided by SFI. Study the ads you come across
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