The are equally lucrative when the advertising is done properly. Again, it is not the demographic that is the most lucrative but the quality of the ad creative. Retired persons tend to have more disposable income meaning that they have more buying power. So this is a good variable to know. But it is not everything because also persons in this group are more reserved spenders.
Whereas, the homemakers are more liberal spenders they are very limited on time. So if your prospect doesn't have 2 hours everyday to devote to their business it is unlikely that they would make a good prospect. Ultimately, each group should be targeted with the appropriate ad creative.
Always split test ad creatives and campaigns for performance tracking and improvement. This is work but well worth the effort to improve conversions and profits. So you can use the ad creative in the marketing section to target both groups separately. Be sure to track for performance improvement. You can find good examples here: https://www.sfimg.com/Resources/MarketingCenter
less
The are equally lucrative when the advertising is done properly. Again, it is not the demographic that is the most lucrative but the quality of the ad creative. Retired persons tend to have more disposable income meaning that they have more buying power. So this is a good variable to know. But it is not everything because also persons in this group are more reserved spenders.
Whereas, the homemakers are more liberal spenders they are very limited on time. So if your prospect doesn't ...more
