You attract students the same way you would attract any other persons. There are 2 ways of getting the attention of someone to join SFI: Off-line and On-line. Just keep in mind which demographic group you’re trying to attract and adjust accordingly.
Off-line Methods
- Placing ads (Free or paid for) in printed media like newspapers or magazines (According to me this is not the best way to attract students as I don’t think many read newspapers especially, but there will always be the exception). If you use this method I suggest you place the ad in something that students would read like a student paper.
- Posting fliers (Preferably Tabbed fliers) on notice boards on and off campus. If the specific college allow it, you can post it on campus (Get permission first) on any available place that will be allowed, like notice boards in admin offices, dormitories, cafeterias and canteens, libraries, laundry rooms, etc. but if not, you can post them anywhere students frequently gather or visit off campus, like Clubhouses, Laundromats, outside shops, stadiums and gyms, etc.
- Posting fliers, X-Cards, business cards or pamphlets under windscreen wipers of cars on parking lots on or off campus.
- Warm marketing. Speaking to family and friends (May be students themselves or know students or have students in the family) about the benefits for students of becoming part of SFI. (Can be done part time with no or little investment and can provide you with lifetime of residual income)
- Distribute Fliers, X-Cards, Pamphlets, etc. personally to students on and off campus (With permission off course). Give you the chance to explain what it is all about. Wear SFI T-Shirt and baseball cap and use banners to make yourself visible.
- Holding a social event specifically for students, like a free college party, presentation or any other promotion that may interest them. Give out gifts like TC Gift cards, Mouse pads, SFI Clothing or anything else that might entice them.
On-line Methods
- Place on-line ads (Free or paid for) on commercial sites, with links to your Personal Website or SFI Gateways.
- Place social ads (Also free or paid for, depending on the site) on Social Media Sites, with links to your Personal Website. Some Social Media sites have blocked links or URL’s with SFI in, so maybe you should not use your SFI gateways there.
- Promote your Personal Website with links to all your SFI Gateways (On- and Off-line advertising must link to this website).
- Promote your Personal Facebook page or create a new Facebook page specifically for this perpose.
- Connect on Social Media like Facebook, Twitter, Pinterest, etc. You post interesting articles, posts or blogs on your Facebook page, with links to your website or Gateways.
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