Who is the better demographic to target in my ads? Retired persons...or homemakers?

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Sunildatt Limaye, Aff (India) Top Author Forum Guru 6/21/2014 11:03 am
Affiliate since: 07/05/2024, Power Rank: 99999999 | Read Sunildatt's 150 other Ask SC answers
In my view Homemakers are better targets for advertising. Although it will depend on which country you live in or in which country you want to advertise.

I have come across so many classified ads put up by home makers looking for home based part time jobs or business in my country. Relatively very few retired persons have advertised in classifieds for earning opportunities after retirement.

Homemakers these days are internet literate. So they can start from day one. Retired
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