Who is the better demographic to target in my ads? Retired persons...or homemakers?

View All Answers
5539 votes
NATHAN HACKER, Aff (Minnesota, US) Top Author Forum Guru 6/20/2014 9:45 pm
Affiliate since: 02/23/2014, Power Rank: 99999999 | Read NATHAN's 19 other Ask SC answers
I believe limiting yourself to one demographic is a mistake. I do not mean to be rude or cruel but your results might not be what you wanted or expected.

I can not remember the statistic right off the top of my head, but I thought I saw somewhere that only 1% of people stay in SFI and are actually active. That is crazy but if true, I think the best scenario would be to saturate both demographics and any other demographic you can think of. DO NOT LIMIT YOURSELF. Or your success will be
...more
HOME
HOT SPOTS
CONTACT
SUPPORT
ZING
MY ACCOUNT