Great question! For me personally, it has been doing my own advertising in places where people are looking for an opportunity to join. My goal is to look for people who want what I have. I tell them enough information in my ad to make them want to know more about it. Then they click on my gateway and I let SFI do the rest! When you look for those who are actively seeking out an opportunity, then they will be much more active AFTER signing up.
