Advertising, at its heart, is an attempt to get new interest in a product, service, or idea. People who already have that interest thus become your first target. For them, it's as simple as catching their attention: "Are you interested in selling your stuff around the world? Come check out TripleClicks!" and link them in. I always find talking to people individually works out even better, though, because I can build rapport through chat, which is something that is much harder through an ad.
The other group that you can be successful at getting through advertising are people who essentially don't yet know that they have that interest because if there's NO interest there, at most, you'll get another "inactive," "tire-kicker," or "lookie-loo" (or whatever your sponsor calls them). To get this person's interest, then, building rapport is essential. Talk about things you have in common with that person and then tie in your subject. For example, as someone who likes doing a little blogging, I might suggest to a fellow blogger, "Wouldn't it be cool to have a wider audience? I was reading these articles on the SFI website, and they had some really good ideas that applied. If you sign up with me, I can show you how to not only build your website traffic up, but also how to make money applying this elsewhere online." Of course, this is an abbreviated version of the conversation, but do you understand what I did there? I tied his interest in blogging to a potential interest in SFI.
The biggest trick that can make social media work is being *social*. Blasting a message at your friends is essentially *anti*-social. Approach them, open interest, and then close the sale.
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Advertising, at its heart, is an attempt to get new interest in a product, service, or idea. People who already have that interest thus become your first target. For them, it's as simple as catching their attention: "Are you interested in selling your stuff around the world? Come check out TripleClicks!" and link them in. I always find talking to people individually works out even better, though, because I can build rapport through chat, which is something that is much harder through
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