I would recommend that you shouldn't pre judge anyone based on a demographic. I would recommend targeting everyone. I have a PSA that is retired and another that is a home maker. Both are great PSAs with a standing order and both are creating a successful business. If I had targeted only one of these groups, I would have missed out on the other one. In this business, you never know what people will do. One of the worst mistakes made is in assuming that someone will or will not work the business based on a demographic, whether it be age, sex, or geographic. My advice...don't limit your self to any one group. Target everyone!
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I would recommend that you shouldn't pre judge anyone based on a demographic. I would recommend targeting everyone. I have a PSA that is retired and another that is a home maker. Both are great PSAs with a standing order and both are creating a successful business. If I had targeted only one of these groups, I would have missed out on the other one. In this business, you never know what people will do. One of the worst mistakes made is in assuming that someone will or will not work the business based ...more
