Actually, I think you could find successful PSAs in both groups.
Retirees might be a little restricted on available cash; benefits could be their life experiences in dealing with the public. Many factors would have bearing, including: their career field, skills acquired, how computer-savvy they are.
Homemakers likewise could be financially challenged, might have children that are still young enough to require constant attention. Those with school-age children might have more time available. They also might be more tech-savvy than retirees.
Overall, in my opinion, I believe both groups have enough benefits to balance drawbacks, therefore, advertise to both!
Actually, I think you could find successful PSAs in both groups.
Retirees might be a little restricted on available cash; benefits could be their life experiences in dealing with the public. Many factors would have bearing, including: their career field, skills acquired, how computer-savvy they are.
Homemakers likewise could be financially challenged, might have children that are still young enough to require constant attention. Those with school-age children might have more ...more
