The question as to who is a better person to market to is almost unnecessary. The quick response to that question would be - both.
Both groups provide an extra perspective that SFI and your business, actually, could benefit from. The retired person has the opportunity and free time to really make this business move forward. Because there aren't but a few hours in the day that can actually be spent doing certain aspects of the business, a retired person becomes the BEST person to assist with the extra hours needed.
A homemaker, although at home, probably doesn't have all the "extra" time that retirees have, but they come with a different benefit - resources. The homemaker probably has a good allotment of daily resources - grocery stores, dry cleaners, department stores, schools, associations, friends, etc.
A homemaker can really help with marketing, while the retiree can assist with promoting those marketing opportunities... Use them both!!!
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The question as to who is a better person to market to is almost unnecessary. The quick response to that question would be - both.
Both groups provide an extra perspective that SFI and your business, actually, could benefit from. The retired person has the opportunity and free time to really make this business move forward. Because there aren't but a few hours in the day that can actually be spent doing certain aspects of the business, a retired person becomes the BEST person to assist
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