"I am interested in utilizing webinars in my marketing and training my downline. How should I go about this? "
Webinars has become part of an overall strategy to promote your products or services. Promoting SFI to your downlines or using webinars either as part of your live training or to convert your contacts as your customers.
Organizations are increasingly challenged to get “permission” to interact with buyers, hence webinars offer a unique opt-in opportunity. A webinar registration is in many ways a declaration of downlines/prospect’s desire to engage and interact with you.
To optimize the value of webinars as a conversion tool, consider these “Dos and Don’ts” for converting webinar attendees into downlines/customers:
• DON’T treat the webinar registration page as a sales qualification tool.
• DO frame information in terms of your audience’s very personal and selfish self-
interests.
• DON’T think so hard about the facts and data you want to present.
• DO think about how your audience would use the data and why they’d care about the
information.
• DON’T get caught up in the product specs, functionality or competitive advantages.
• DO convey why they should be enthusiastic about the concepts, products or services
you are presenting.
• DON’T present the usual company overview information in the beginning of the webinar.
• DO realize that this doesn’t so much establish credibility as it violates
expectations. The audience has signed up because they were promised specific value
propositions for them. Company background should almost always be a part of the
sales process rather than the marketing process.
• DON’T underestimate the conversion power of the archived webinar.
• DO take advantage of the many ways to promote an archived webinar and the archived
webinar is probably the best way to reach a global audience.
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"I am interested in utilizing webinars in my marketing and training my downline. How should I go about this? "
Webinars has become part of an overall strategy to promote your products or services. Promoting SFI to your downlines or using webinars either as part of your live training or to convert your contacts as your customers.
Organizations are increasingly challenged to get “permission” to interact with buyers, hence webinars offer a unique opt-in opportunity.
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