Your question is an excellent one.
In today's economy, however there is not really a major difference between Retired people and homemakers.
Let's look at your assumption:
(1) Is there a difference between those two groups?
(2) Isn't it what they have in common, much stronger than the differences?
(3) Can we find a marketing approach and is inclusive of both retirees and Homemakers
I. Difference between retirees and homemakers.
Your assumption is that retired people
(i)are in their late 50s, early 60s and beyond;
(ii)they may have some savings, a nest egg, even if it relatively small
(iii)if they would be interested in undertaking an internet business, it would likely to be on their spare time.
While, in the opposite, homemakers may have the following characteristics
(1) they are looking to build their main source of income
(2) they are willing to work harder and longer hours
(3) their commitment would stronger
(4) they are likely to spend more years on the business.
Taking into account such contrasts, homemakers would be the best target. However, let's look at what they may have in common.
II. Similarities between Homemakers and Retired People
The world economic crisis that hit from 2008 onward has significantly changed the dynamics of retirements and employment worldwide.
In many developed countries, the pensions and retirement funds have been wiped out. For instance, in the USA, 401K accounts have been depleted. As a results, workers are delaying their retirements. Active senior citizens are returning to the workplace. others are looking for ways to supplement their retirement income, or even replace it.
The distinction between retirees and homemakers is blurred.
Both retired people and homemakers are concerned with their financial security in the short term as well as in the long term
II. A Marketing Approach to Targets both Homemakers and Retirees (Retired People)
You would much more successful on focusing on the similarities and less on the differences, as these differences are now very minimal.
Both retirees and homemakers want financial stability, peace of mind and long term residual income.
Thus your Marketing strategy should focus on those aspects:
(a) long term financial security
(b) income that can be generated in a relatively short time
(c) ease and freedom to join SFI, with no upfront costs
(d) free training and wold class support
These characteristics are appealing to both retirees and homemakers.
This way you reconcile the differences and strengthen the similarities.
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Your question is an excellent one.
In today's economy, however there is not really a major difference between Retired people and homemakers.
Let's look at your assumption:
(1) Is there a difference between those two groups?
(2) Isn't it what they have in common, much stronger than the differences?
(3) Can we find a marketing approach and is inclusive of both retirees and Homemakers
I. Difference between retirees and homemakers.
Your
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